Make shoppers do a double-take with creative book and magazine covers.
An Attractive BOOK’S cover is it’s face which generates the expectation to read it.
To stand out among your competitors you have to up your game and ensure that you have a better cover than others.
Especially that cover is not going to be only used on your book, but it will also be used on your Facebook, Twitter, Instagram profiles on Goodreads and Review sites, your websites and other marketing sectors as well. It is the part of your brand.
According to a survey it is noted that authors who spent money on a professional book cover earned 38% more royalties.
The interesting thing is the book cover speaks the emotions of the book – as a dark cover with lots of shadow can suggest a horror, while a bright white cover with clouds could suggest a motivational textbook.
Many big publisher come up with multiple covers for different markets as each region have an unique culture. Example- On many UK covers it is used simple designs, with frequently use of negative space, and more detailed designs on US covers that cram in more imagery.
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The use of these designs and concepts are subject to purchased design owner by transferred of Copyright License Agreement. Any non-compliance amounts to copyright infringement, which is a serious civil and criminal offence allowing court to sentence you for the imprisonment up to 3 years.