The organization NHS Blood and Transplant and PR agency Engine Group have launched the ’Missing type’ campaign, asking companies to drop the letters that signify blood types from their logos.
This campaign aims to warn about the 30% decrease in blood donors over the last decade and to encourage more people to become blood donors.
A number of notable companies and landmarks have already joined the cause.
Brands such as Google, Microsoft, Santander, Tesco, and even cities like Amsterdam and Toronto have removed the letters A, B, and O from their logos and landmarks to raise awareness about the importance of blood donation.
The campaign succeeded: in just 10 days after it launched, a record 30,000 new donors had signed up.