The NIKE logo, also known as ‘SWOOSH’ represents motion and speed. In Greek mythology, Nike is the Winged Goddess of Victory. The mythological associations for the brand Nike are flight, victory, and speed. It is not a ‘Checkmark’ as through by most of the people.
The white lines passing through IBM’s logo represents “equality above all else”.
BMW (Bayerische Motoren Werke):
The logo has been portrayed as the movement of an aircraft propeller with the white blades cutting through a blue sky.
Alan Turing, dubbed as father of computer science, cracked enigma codes during World War II which saved millions of lives. Being a gay and threat to security by some, he was assassinated with an apple laced with cyanide. He died the moment he took a bite into it. The company pays homage to the man by adopting it as a logo.
Its three-leaf shape is meant to represent the main landmasses of the Americas, Europe and Africa, and Asia respectively. The interesting lines across the three forms signify diversity.
It may appear to you as a fancy way of writing the letters VAIO, but the picture above shows the hidden meaning behind the way it’s written.
The tri-star shows the company’s dominance over the land, sea and air against all its competitors, both in quality all its competitors, both in quality and style.
The large yellow representation of letter M indicated a pair of nourishing breasts meant to trigger hunger. One thing is for sure you would not look at the big “M” the same way again after today.
The four hoops represents the 4 founding companies (the first ring from the represents Audi, the second represents DKW, third is Horch, and the last ring wanderer) of the Auto-Union Consortium.
An arrow that goes from a to z shows the wide section of products the online store sells.
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